Press release -

Visa and The Walt Disney Company EMEA Form Strategic Alliance

The multi-year relationship establishes Visa as the Official Payment Partner of Disneyland Paris, Disney Store, and Disney Theatrical Group in Europe, Middle East and Africa and provides Visa cardholders special opportunities across the region

London, 21 January 2025 –Today, The Walt Disney Company and Visa, a world leader in digital payments, announced a strategic alliance that will bring a host of benefits and offers to millions of Disney fans across Europe, Middle East and Africa (EMEA). The multi-year relationship will make Visa the Official Payment Partner of Disneyland Paris, as well as Disney Store and Disney Theatrical Group in EMEA. Visa will also be able to explore opportunities with other Disney businesses, helping to elevate the way fans create memorable moments.

The alliance with Disney will bring exciting opportunities for Visa’s customers in the region, including unique benefits and offers across Disney's products and services such as special offers on merchandise, access to pre-sales and priority bookings, and invitations to tailor-made events and experiences. This will include privileged access to Animagique Theater and Stitch Live! for a select number of Visa cardholders at Disneyland Paris. Additional cardholder opportunities as part of Disney Theatrical Group and Disney Store will be announced in the future.

Visa will also work alongside Disney to explore opportunities to provide its expertise integrating digital payment solutions in Disney platforms and applications. This collaboration will combine Visa’s world-class roster of sports sponsorships and partnerships with one of the world's preeminent entertainment and travel brands to further drive impactful experiences for clients and cardholders.

Kim Kadlec, Chief Marketing Officer, Visa Europe commented: “I am thrilled for Visa to partner with Disney to deliver seamless and secure payment experiences, helping to create memorable moments for Disney fans whether spending a day at Disneyland Paris, buying tickets for a Disney musical in London’s West End, or shopping at a Disney Store.”

“This strategic alliance builds upon our successful relationship with Visa in the US, providing great opportunities for the EMEA business,” said Cathy Cline, The Walt Disney Company Senior Vice President of Corporate Alliances and Card Services. “Like Disney, Visa is focused on innovation, creativity and customer service. By welcoming them as the Official Payment Partner of Disneyland Paris, Disney Theatrical Group and Disney Store in EMEA, our fans will enjoy convenient and seamless payment experiences as well as special cardholder opportunities.”

In addition to the longstanding alliance between Visa and Disney in the US, last year saw the two brands collaborate in EMEA when Visa served as the official partner and sponsor of a range of magical experiences in celebration of Disney’s landmark 100th anniversary.

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Press contact 0207 795 5336

About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 38 countries.

Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 18 billion transactions annually.

There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.

Visa Europe is an independent business with an exclusive, irrevocable and perpetual licence to use the Visa brand in Europe. Visa Europe works in partnership with Visa Inc. to enable global Visa payments in more than 200 countries and territories.

For more information, visit www.visaeurope.com and @VisaEuropeNews

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