• Plans requiring additional checkout steps means more declined transactions and longer and more complicated checkout experiences • 52% of UK shoppers say increased online checkout steps will cause them to abandon purchases • Changes mean no more express checkouts or quick in-app payments from mobiles, reduced access to non-European online shopping sites, and longer queues
Headline findings: • Total consumer spending increases by +2.5% year-on-year in April • E-commerce growth rate of +8.4% year-on-year but face-to-face expenditure is broadly flat (+0.2% year-on-year) • Clothing and footwear sees biggest fall in year-on-year spending since September 2014
Black Friday: o £721m forecast to be spent online on Visa cards, peaking between 18:00 and 19:00 (the commuter hour) – spend up 17% on 2014 and 61% on 2013 o £1.19bn forecast to be spent face to face on Visa cards, peaking between 13:00 and 14:00 – spend up only 4% on 2014 but 20% on 2013 Cyber Monday: o £629m to be spent online – spend up 17% on 2014 and 45% on 2013
Three major trends shaping the future of retail identified by the report are outlined below: 1. Customers want personalised shopping experiences across all touch points 2. There is growing demand for social shopping experiences 3. Mobile technology has the potential to bridge the gap between online and offline retail experiences
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 38 countries.
Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 18 billion transactions annually.
There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.
Visa Europe is an independent business with an exclusive, irrevocable and perpetual licence to use the Visa brand in Europe. Visa Europe works in partnership with Visa Inc. to enable global Visa payments in more than 200 countries and territories.
For more information, visit www.visaeurope.com and @VisaEuropeNews